Sunday, May 29, 2011

Improperganda

One of my peeves is the casting of The White Guy as the chump in commercials, in contrast to the white female, or the white female and the kids, or to the black guy or other POCs.

So now we have a stupid white dude doing a flash mob dance in Grand Central Station all by himself because he got the wrong text message...a white woman and a black man stare condescendingly at him.

And just now...get this..on a bus, a white guy is talking loudly and boorishly on his cell phone while a quite and well behaved black guy must endure it. Are you kidding me? Have you ridden buses lately?

The list is long. Under the rubric of being cooly against racism or sexism, what we have is a TV commercial culture that plays to the false ego images of females and blacks...with other POCs in line for their turn. What may have begun as a stupidly well-intentioned desire to show open-mindedness has now become practically an unbreakable rule of self-destruction.

Plus, it's just lying.

1 comment:

Leah said...

Nothing more to add to this, but repetition is worth it.
"What may have begun as a stupidly well-intentioned desire to show open-mindedness has now become practically an unbreakable rule of self-destruction."

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